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Madix is a company about people—our employees, our clients, and our community. Our reputation as an innovative leader in the store-fixture industry is a product of the hard work and dedication of our team members.
We create store fixtures for the innovative store designer.
Madix claims a rich history of technological innovation honed from extensive field research, cutting edge product development, and world-class delivery and installation solutions. Computer-automated order processing and manufacturing tracking systems control product costs and ensure quality control and speed of delivery.
Studies have shown that the human brain is inclined to favor curves over angles due to a number of factors, both innate and learned, including our tendency to associate sharp angles with danger, as well as the predominance of curved, flowing lines in nature. For example, the amygdala (the area of the brain responsible for processing emotions such as fear, anxiety, and aggression) shows “significantly more activation for sharp-angled objects compared with their curved counterparts” (Bar and Neta, “Visual Elements”). On the other hand, the anterior cingulate cortex, which is involved in higher-level functions such as attention allocation and emotional experiences, has shown more reaction towards curved forms. There also seems to be a higher approach response to curves, with the implication that shoppers might unconsciously be more willing to approach a curved shelf over an angular one.
Learn more about how curved shopper tools can influence customer purchasing decisions.Check Out Our White Paper »