Curved shelves automatically boost the perceived value of merchandise.
We humans are creatures of habit, subject to a sort of behavioral inertia that favors the routine. In some ways, this characteristic is beneficial for retailers, as it makes consumer shopping patterns more predictable. But “routine” is also synonymous with “boring,” which is not so conducive to building a positive in-store experience. To really pique shoppers’ interest and make an impression that will lead to more sales, retailers occasionally have to throw in an unexpected curve ball—or rather, a curved shelf.