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10 Ways to Lift Center Store Sales

  • Not only do long, straight and narrow aisles turn customers off, they serve as barrier to sales.  Make aisles shorter, less linear and more appealing to put customers in a shopping mood.
  • Traditional center store fixture runs are usually long and extend 30 feet or more.  The long runs discourage shoppers from entering the department.  Also, the lengthy runs have a limited quantity of end caps, the fixture that most effectively influences sales.
  • Shorter fixtures and recessed shelving are actually much easier to shop, allowing customers to more easily view and select products while not feeling crowded, cramped or rushed.
  • Shoppers are turned off by crowded, difficult-to-navigate center store aisles and often times peek and run rather than enter and linger. Give them the same generous space often found on the perimeter of the store to move, stop and shop and watch their baskets fill up.
  • The smart use of mobile fixtures throughout the store allows retailers to capitalize on opportunistic merchandising opportunities and easily adapt to meet customers' needs.
  • Aisles between 15-30 feet in length form an optimum shopping environment.  This is especially true when combined with shorter, less linear fixtures and staggered fixture placements that break up long visual sight lines and force shoppers to slow down, physically turn and pay more attention to shelving.
  • A center store layout with staggered runs includes more and  shorter fixture runs.  Shoppers are more likely to enter a center store that utilizes shorter, less daunting runs.  The staggering of the runs greatly increases a shopper's exposure to end caps as she walks through the department.
  • Break away from traditional category product displays with specialty merchandisers such as t-racks or mobile caster kits.  This allows retailers to present new ideas customers may not have thought about or form aspirational outcomes that incorporate multiple product categories.
  • Integrating specialty merchandisers into a center store will improve incremental sales.  Utilize transitional components, including bases and shelves, to draw attention to merchandise within merchandising categories.  The transitional components and shelves also make room for shoppers to navigate around the specialty displays between the aisles.
  • Not all SKUs are created equal, so why present low margin merchandise with the same vigor as one that delivers a high profit?  Make smart use of in-store print, digital and video signage and fixtures to draw attention to the products you want to sell, not just the ones the customer came to buy.
  • One-size-fits-all overhead retail lighting is easy to install, but it falls far short of creating the desired mood or ambiance for optimum sales results. Draw attention to where you want shoppers to go and what you want them to buy with the intelligent choice and placement of lights and lighting fixtures.
  • Retailers can actually influence where shoppers travel within the store and their exposure to key product areas with an optimized traffic flow system.  This includes everything from the design and placement of aisles, product sampling opportunities, demonstration stations, mobile displays and even the strategic placement of key product categories that force or entice customers to visit areas of the store where they might not have otherwise ventured.
  • The power of end-cap displays are obvious in that they can constitute up to 30-percent of a store's sales while accommodating only two-percent of its inventory.  By shortening and staggering aisles and incorporating modern display tools such as Y-Gondolas, curved shelving, pyramid and recessed shelving, highlight lighting, in-store marketing materials and mobile displays, retailers can easily double end-cap merchandising opportunities that account for a significant portion of its profits.
  • Madix's Y-Gondola exponentially expands the sales potential of end caps.  Not only does the fixture greatly increase the end cap's merchandise volume, but it also makes the merchandise on the end cap visible from wider angles.  A store layout that utilizes Y-Gondolas on short fixture runs will create an inviting and more shopable center store.
  • Read How to

    Improve Center Store Sales

    Download White Paper Read on Madix News

    The life force of the retail environment is in danger. The center store needs a facelift. The aisles are too narrow, shelves are boring and merchandise is hard to see. Shoppers are having a difficult shopping experience and are in need of something new. Madix's innovative fixture solutions can help retailers apply exciting new concepts to help the center store flourish. Lighting, dynamic shelving and signage can add interest in an otherwise neutral store area.

    • Attract shoppers with Madix's LEDge Light with optional motion censor.
    • Break out of straight-line aisle shelving with Radius Shelves.
    • Create multi-sided focal points with Y-Gondola.
    Research shows that most shoppers within the center store are overwhelmed and are often in a hurry.
    Download White Paper Read on Madix News
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Read how to improve front-end sales now.
  • Research shows that most shoppers within the center store are overwhelmed and are often in a hurry. Adding radius shelving within the shelving row can allow shoppers to be more engaged with the products. Signage allows shoppers to quickly locate products of interest faster and with more information. Madix's LEDge Light system is perfect for illuminating products on the shelves. Attract shoppers with new and different concepts that help them focus on the product.

    Madix is committed to delivering concepts to help retailers get the most out of their stores. Let our team help create the perfect center store solution. Get Started Today»

    Take Your Center Store from Soldier-Straight Rows to Customer-Friendly Displays

Madix Solutions

For Improving the Center Store

  • Lumiback Panels

    In-store Marketing Solution Lighting

    Effectively Illuminates Graphics or Signage.

    See It In Action View Lighting Accessories
  • Y-Gondola

    Innovative Thinking Madix Y-Gondola

    Madix's Y-Gondola creates a perfect focal point for increased product sales.

    View Y-Gondola
  • Feature Aisle Display

    Freestanding Modern Fixture Madix Feature Aisle Display

    Perfect for main aisle or high-traffic areas. Lift sales through smart display.

    See it in Action View Display